Generative AI tools have gained immense popularity in the marketing industry owing to their capacity to automate content creation and streamline marketing processes. These tools leverage machine learning algorithms to create diverse forms of content such as text, images, videos, and even entire websites, making them useful for developing product descriptions, social media posts, email campaigns, and more.

Influencer marketing is a strategy that involves partnering with content creators and thought leaders who post content on social media or other online platforms to leverage their influence to promote a brand, product, or service. This can be an effective way to reach a targeted audience, increase brand awareness, and drive sales. However, there are a few best practices that can help ensure that your influencer marketing program is set up for success.

While demand marketing is often geared toward generating immediate results, brand marketing is more focused on building a strong foundation for the long-term success of a business. Both approaches can be effective in their own right but are more effective when implemented together and it's important to understand the differences between the two and choose the right approach for your specific marketing and business goals.

As a marketer, it's important to have a clear vision and brand cohesion for the design of your marketing materials. When working with designers, whether on a website, brochure, presentation, or trade show booth design, it is critical to be able to communicate that vision and collaborate closely with your designers to bring that vision to fruition. Here are my top tips for providing creative direction to designers working with you on marketing projects:

Whether you are creating custom content in-house or partnering with social media content professionals, there are a few production tactics I've found to be particularly helpful on an ongoing basis.