Pssst…Your Annoying DMs Aren’t Working.

3 Meaningful Lead Gen Tactics

I get it, reaching your audience is hard. Especially after a global pandemic eliminated other channels like trade shows from your options, everyone is going digital, and it's CROWDED. 

However, I want you to pause for a moment and think about the flood of messages and emails crowding your inbox. The cadence is predictable. First, you accept a connection request or download some sort of PDF/whitepaper. Next, "Hello! I'm a salesperson from Acme, inc. Can we schedule a 15 min chat to discuss how I can help you with your business?" followed by a series of "Hi it's me again" reminders that you have not yet responded to this person. 

If you're anything like me, it's annoying. And sometimes, downright rude. 

Most of these messages get ignored, and if the brand is remembered at all, it's in a negative way. 

Marketers - why are we doing this? There are so many better ways to build top-of-funnel and brand awareness. Here are some ideas to get you started with some tactics that can drive positive brand affinity that leads to qualified leads, not cold contacts who won't convert. 

Guest on a Podcast

Find a podcast that your audience already listens to, and if there is a content fit with your expertise, reach out to the host/s. Pitch them a couple topic ideas in which you have experience and a point of view. Podcasts are a great way to organically message your target market.

Create a Valuable Tool or Resource

What is something your ideal customer profile would find valuable that is not your product or service? (Ex: Hubspot's and SEMrush's free classes for marketers) Think of a resource or tool you can provide because your brand has domain knowledge of that area. Can you create some sort of auto-generation tool on your website or a workbook that is truly valuable to your prospects? 

Get Social

Find out what social channels your target audience spends their time on, and start interacting with them, in an engaging, valuable way. The key is to be relevant and interesting. Imagine your brand is walking into a house party, and everyone inside is your target audience on the social channel. You wouldn't walk in with a megaphone and start yelling at them to buy things, would you?  (I hope not!) Instead, consider each platform as a different type of house party, and think of starting conversations with your audience in a way that they enjoy. And then rinse and repeat. 

And there you have it. Three lead gen tactics that don't require annoying your target customers. Results may take longer, but the quality of the leads you receive will be so much higher.